Prime Minister of Pakistan, Mian Muhammad Shehbaz Sharif, has directed an investigation into the controversial advertisement of the national airline, Pakistan International Airlines (PIA), regarding its Paris flights.
The matter came to light during a Senate session, where Deputy Prime Minister and Finance Minister, Senator Ishaq Dar, confirmed that the advertisement included the phrase “We are coming” alongside a depiction of a PIA aircraft near the Eiffel Tower.
This presentation drew widespread criticism for creating an inappropriate impression, leading to public ridicule.
Senator Sherry Rehman, during a Calling Attention Notice, raised concerns over the performance and privatization of PIA.
She pointed out that out of the 34 aircraft owned by the airline, only 19 are currently operational, while the rest remain grounded.
She demanded accountability for the advertisement and clarity on whether it was issued by an agency or an official.
Addressing the Senate, Senator Ishaq Dar highlighted the challenges faced by the national carrier. He recalled that a past minister’s irresponsible statement led to a ban on PIA flights by Europe, the UK, and the US.
However, he noted that the current government took measures to address the issue, resulting in the lifting of the European Union’s ban on PIA.
Dar further stated that the airline presently has 22 functional aircraft, with 11 undergoing repairs.
On the topic of privatization, he said, “PIA’s privatization will be carried out to ensure that the corporate sector manages the airline more efficiently.”
He also shared updates on efforts to restore PIA flights to the UK, revealing that a British team is scheduled to visit Pakistan by the end of January. If successful, PIA flights to the UK could resume by March or April.
Highlighting the economic impact of past missteps, Ishaq Dar said, “The national airline has suffered an annual loss of PKR 87 billion due to the past statement, which also damaged the reputation of Pakistani pilots.”
He assured the Senate that the Cabinet has ordered an inquiry to identify those responsible for these losses.
The Prime Minister’s directive for an investigation into the advertisement has sparked further discussion about the need for transparency and efficiency in managing the national airline.
