In the bustling streets of Istanbul, a legion of delivery riders zooms through traffic, defying time and danger to bring goods to customers’ doorsteps within minutes.
These couriers, often overlooked and underappreciated, are the backbone of Türkiye’s thriving q-commerce industry.
Ahmet and Emre, two such riders, share their stories of life on the road, where the pursuit of speed and efficiency comes with a heavy price.
Long hours, hazardous conditions, and the constant risk of accidents have become an integral part of their daily lives.
Despite the challenges, the demand for instant delivery services continues to soar, driven by Istanbul’s unique dynamics.
The city’s dense population, congested streets, and fast-paced lifestyle have created a fertile ground for q-commerce to flourish.
As experts predict the Turkish e-commerce market to reach $109.4 billion this year, the unsung heroes of the delivery world remain at the forefront, braving the odds to keep the wheels of commerce turning.
